Creative services / Social design
Put the kettle on. Let the ideas fly.
A tea-inspired visual metaphor turns a familiar pause into a playful studio message.
Social creative
Visual metaphor
Campaign art direction
The thinking behind the work
A yellow cup sits against an aqua field, with steam becoming birds as it rises. The visual does the storytelling before the headline completes the thought. A typographic play on tea connects the language to the image, making the composition feel like one idea rather than a picture with a message added later. The campaign direction finds its character in that small leap from an everyday ritual to a flight of imagination.
From the archive, presented today
The original design was created before 2023. This contemporary mockup revisits the work with client names and identifying copy withheld. Staging, materials and supporting applications are presentation treatments rather than claims about production delivery.