Food / Social campaign
A little crunch. A shared occasion.
Colour, celebration and product come together in a festive social direction.
Social creative
Campaign direction
Visual storytelling
The thinking behind the work
Purple and yellow bring an immediate sense of energy. A rakhi illustration and floral linework place that energy within a familiar occasion, while a diagonal message panel gives the composition its pace. The product remains part of the celebration rather than an unrelated packshot. The original social creative balances those elements in one compact frame; the presentation explores how its visual language can extend into companion formats.
From the archive, presented today
The original social design predates 2023. The companion proofs and headlines are later presentation variations; product branding is withheld.