Art / Visual identity
One gesture. Many expressions.
Intertwined ribbons become a mark, a pattern and a recognisable visual rhythm.
Visual identity
Pattern systems
Art direction
The thinking behind the work
The identity is built around movement: two teal tones and gold passing through one continuous-looking gesture. Fine looping outlines carry the same idea into a repeat pattern, giving the mark a wider vocabulary. A folder can hold a large expression of that movement; a card can use a quieter fragment. The relationship between symbol and supporting pattern gives the identity room to change scale without changing character.
From the archive, presented today
The original design was created before 2023. This contemporary mockup revisits the work with client names and identifying copy withheld. Staging, materials and supporting applications are presentation treatments rather than claims about production delivery.