Professional services / Social creative

A small idea worth stopping for.

A recurring social format gives a simple visual metaphor room to make its point.

The thinking behind the work

A wooden lightbulb tile is the anchor: an everyday object that makes an editorial thought visible. Charcoal gives the image space, while yellow and a rounded white footer establish the series around it. The design is intentionally repeatable. A recurring message needs enough consistency to be recognised, and enough restraint to let each individual thought remain the reason for the post.

From the archive, presented today

The original design was created before 2023. This contemporary mockup revisits the work with client names and identifying copy withheld. Staging, materials and supporting applications are presentation treatments rather than claims about production delivery.