Fragrance / Identity direction
A signature with room to breathe.
A slender golden flourish gives a fragrance identity a quiet, expressive centre.
Visual identity
Brand applications
Art direction
The thinking behind the work
The mark is calligraphic without becoming a literal illustration. Its fine curves bring movement to a restrained charcoal, white and gold palette. Around that signature, empty space becomes an active part of the identity: a way to give a small gesture more presence. The presentation explores how the same balance can carry across a folio, a carton and smaller brand applications.
From the archive, presented today
The original identity design predates 2023. The folio, carton and material finishes explore the mark in a contemporary mockup; they are not claimed as manufactured deliverables.